October 8–10

October 8–10

Morelia, Michoacán

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The oriGIn Biennial Meeting 2025 is a unique platform for discussing key issues related to Geographical Indications (GIs), with special focus on the development of artisanal GIs and the strengthening of GI groups in the Latin American region.

YOUR EVENT GUIDE!

When?

October 8–10

  • October 8: Statutory General Assembly

  • October 9: International Conferences on Geographical Indications

  • October 10: Field Visits

Where?

  • Morelia Convention and Exhibition Center
  • Address: Av. Ventura Puente s/n, Col. Félix Ireta, ZIP Code 58070

About oriGIn

The international GI community brings together over 600 producer associations, institutions, and experts from more than 40 countries.

It advocates for effective legal protection and enforcement of GIs at national, regional, and international levels.

It promotes GIs as a tool for sustainable development for producers and local communities around the world.

When?

October 8–10

  • October 8: Statutory General Assembly

  • October 9: International Conferences on Geographical Indications

  • October 10: Field Visits

Where?

  • Morelia Convention and Exhibition Center
  • Address: Av. Ventura Puente s/n, Col. Félix Ireta, ZIP Code 58070

About oriGIn

The international GI community brings together over 600 producer associations, institutions, and experts from more than 40 countries.

It advocates for effective legal protection and enforcement of GIs at national, regional, and international levels.

It promotes GIs as a tool for sustainable development for producers and local communities around the world.

Morelia, the capital of Michoacán, is a gem of colonial Mexico and a UNESCO World Heritage Site. With its stunning pink quarry stone, cobblestone streets, and majestic architecture, the city offers the perfect setting for memorable events. In addition to its historical richness, Morelia stands out for its traditional cuisine, vibrant cultural scene, and the warmth of its people.

AGENDA

  • 10:00 AM – 2:30 PM: Registration
  • 2:30 PM – 3:00 PM: Inauguration of the International GI Exhibition
  • 3:00 PM – 3:15 PM: Welcome Remarks

    • Mtro. Alfredo Ramírez Bedolla, Governor of the State of Michoacán

    • Lic. Cástor Estrada Robles, Casa de las Artesanías de Michoacán de Ocampo

    • Lic. Riccardo Deserti, President of oriGIn

MEMBER ACTIVITIES

  • 3:15 PM – 6:00 PM: Statutory General Assembly
  • PARALLEL ACTIVITIES
    5:00 PM – 6:00 PM: Masterclass led by IMPI
  • 8:00 – 9:30 AM: Registration
  • 9:30 – 9:45 AM: Official Opening Ceremony
  • 9:45 – 10:15 AM: Welcome Remarks

    • Government of the State of Michoacán

    • Casa de las Artesanías de Michoacán de Ocampo

    • Mexican Institute of Industrial Property (IMPI)

    • Tequila Regulatory Council (CRT)

  • 10:15 – 10:30 AM: Keynote Address: GIs in International Trade
    Speaker: Representative from the Irish Whiskey Association (IWA)
  • 10:30 – 11:00 AM: Coffee Break
  • 11:00 AM – 12:00 PM: Panel 1: GI Agendas for 2030: Challenges for the Next 5 Years
    12:00 – 12:30 PM: Open Discussion
  • 12:30 – 2:00 PM: Break
  • 2:00 – 3:00 PM: Panel 2: New Opportunities in the Artisanal and Industrial GI Sector
  • 3:00 – 3:30 PM: Coffee Break
  • 3:30 – 4:00 PM: Extended Coffee Break / Networking
  • 4:00 – 5:00 PM: Panel 3: GIs in Latin America: Challenges and Opportunities
    5:00 – 5:30 PM: Open Discussion
  • 5:30 – 6:00 PM: Closing Remarks

    • Government of the State of Michoacán

    • Casa de las Artesanías de Michoacán de Ocampo

    • oriGIn

Exclusive oriGIn partners

Field Visit: Pre-registration required – LIMITED SPOTS AVAILABLE

  • 8:30 AM – Departure from Morelia Convention and Exhibition Center (CECONEXPO) to visit GI communities
  • 9:30 AM – Arrival in Santa Clara del Cobre
  • 11:30 AM – Departure from Santa Clara del Cobre
  • 1:00 PM – Arrival in Indaparapeo (Mezcal GI)
  • 5:00 PM – Departure from Indaparapeo
  • 6:00 PM – Return to Morelia Convention and Exhibition Center

GUIDELINES FOR THE GI EXPO

  • Setup: October 7
  • Security: Staff will be assigned during the event for general security
  • Responsibility: The organizers are not responsible for any loss, damage, or misplacement of items
  • Product: Bring tasting samples
  • Knowledge: Be well-informed about the origin, characteristics, and qualities of your GI or DO
  • Branding: Submit photos, logos, and distinctive signs in advance
  • Materials: Bring infographics, brochures, and/or promotional materials
  • Labeling: Products must be properly labeled
  • Regulations: For food items, comply with hygiene and food safety regulations
  • Electricity: No electrical outlets available at the stands
  • Refrigeration: Refrigerators are not available at the stands, but on-site refrigeration can be arranged
  • Booth Size: 1.50 m x 2.0 m (no cost)
  • Accommodation: Preferential rates available at partner hotels (see registration site)
  • Registration: Complete your registration [here] before the deadline
  • Setup: October 7
  • Security: Staff will be assigned during the event for general security
  • Responsibility: The organizers are not responsible for any loss, damage, or misplacement of items
  • Product: Bring tasting samples
  • Knowledge: Be well-informed about the origin, characteristics, and qualities of your GI or DO
  • Branding: Submit photos, logos, and distinctive signs in advance
  • Materials: Bring infographics, brochures, and/or promotional materials
  • Labeling: Products must be properly labeled
  • Regulations: For food items, comply with hygiene and food safety regulations
  • Electricity: No electrical outlets available at the stands
  • Refrigeration: Refrigerators are not available at the stands, but on-site refrigeration can be arranged
  • Booth Size: 1.50 m x 2.0 m (no cost)
  • Accommodation: Preferential rates available at partner hotels (see registration site)
  • Registration: Complete your registration [here] before the deadline

HOW TO GET HERE

By Plane

Morelia International Airport (MLM) offers direct flights from:

  • Mexico City (≈ 1-hour flight)

  • Tijuana, Cancun, Monterrey, and Guadalajara

Additionally, there are direct international flights from:

  • United States: Los Angeles, Dallas/Fort Worth, Houston, Chicago, and San Jose (CA)

  • Connections from Europe: via the United States, Mexico City, Guadalajara, or Monterrey

From Mexico City, there are frequent departures 24 hours a day

  • Duration: Approximately 4 hours
  • Terminals: Observatorio, Norte, TAPO
  • Bus Companies: ETN, Primera Plus, Turistar

From Mexico City

The trip takes approximately 3.5 to 4 hours via highway. Ideal if you’re traveling in a group or planning to explore the surrounding area.

Whether by air, bus, or car, Morelia is closer than you think.

We look forward to welcoming you!

Register Now

HOTEL RESERVATIONS

Select your preferred hotel, send an email with the booking code, your details, the name of the event, and wait for your confirmation.

HOST HOTEL

GRAND CANTALAGUA HOTEL MORELIA

ALTERNATIVE HOTELS

  • Address: Insurgentes #83, Col. Lomas de Hidalgo
  • Code: G1UJFD
  • Phone: 800 504 50 00
  • WhatsApp: + 52 443 230 0252 / + 52 443 217 3167
  • Email: 1mrac@onemorelia.com

 

 

  • Address: Periférico Paseo de la República, Nueva España 3466, Ejidal Ocolusen
  • Code: MLMFO Block ID: 429785 / Block Code: ORI
  • Phone: + 52 443 314 3111
  • Click here to book

 

  • Address: Perif. Paseo de la República 5000 Col, Ejidal Ocolusen, 58295 Morelia, Mich.
  • Code: MLMRA ID: 432024 / Block Code: O25
  • Phone: + 52 443 315 7100
  • Click here to book

HOST HOTEL

GRAND CANTALAGUA HOTEL MORELIA

ALTERNATIVE HOTELS

  • Address: Insurgentes #83, Col. Lomas de Hidalgo
  • Code: G1UJFD
  • Phone: 800 504 50 00
  • WhatsApp: + 52 443 230 0252 / + 52 443 217 3167
  • Email: 1mrac@onemorelia.com

 

 

  • Address: Periférico Paseo de la República, Nueva España 3466, Ejidal Ocolusen
  • Code: MLMFO Block ID: 429785 / Block Code: ORI
  • Phone: + 52 443 314 3111
  • Click here to book

 

  • Address: Perif. Paseo de la República 5000 Col, Ejidal Ocolusen, 58295 Morelia, Mich.
  • Code: MLMRA ID: 432024 / Block Code: O25
  • Phone: + 52 443 315 7100
  • Click here to book

LEARN MORE ABOUT THE SPONSORS