The oriGIn Biennial Meeting 2025 is a unique platform for discussing key issues related to Geographical Indications (GIs), with special focus on the development of artisanal GIs and the strengthening of GI groups in the Latin American region.
Work Languages: English, French, and Spanish (with simultaneous interpretation)
The oriGIn Biennial Meeting 2025 is a unique platform for discussing key issues related to Geographical Indications (GIs), with special focus on the development of artisanal GIs and the strengthening of GI groups in the Latin American region.
Work Languages: English, French, and Spanish (with simultaneous interpretation)
The oriGIn Biennial Meeting 2025 is a unique platform for discussing key issues related to Geographical Indications (GIs), with special focus on the development of artisanal GIs and the strengthening of GI groups in the Latin American region.
Work Languages: English, French, and Spanish (with simultaneous interpretation)
Your event guide!
Morelia, the capital of Michoacán, is a gem of colonial Mexico and a UNESCO World Heritage Site. With its stunning pink quarry stone, cobblestone streets, and majestic architecture, the city offers the perfect setting for memorable events. In addition to its historical richness, Morelia stands out for its traditional cuisine, vibrant cultural scene, and the warmth of its people.
AGENDA
October 6-7, 10:00-20:00 – Exhibition stand setup on the ground floor of the Morelia Convention Center
October 09
- 08:00–09:30 Registration
- 09:30–10:15 Welcome and opening
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Aurelio López Rocha, President, Tequila Regulatory Council (CRT)
- President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor, State of Michoacán
- 10:15–10:30 Keynote speech: GIs in the International Trade
- Mr. Eoin Ó Catháin, Director General, Irish Whiskey Association (IWA)
- 10:30–11:00 Coffee Break
- 11:00–12:00 Panel 1: GI Agenda 2030: Challenges for the Next 5 Years
- Moderator: Ms. Valerie Pieprzownik, GI expert, Food and Nutrition Division, Food and Agriculture Organization of the United Nations (FAO)
- Ms. Alexandra Grazioli, Director, Lisbon Registry, World Intellectual Property Organization (WIPO)
- Representative, Organisation Africaine de la Propriété Intellectuelle (OAPI) (tbc)
- Representative, African Regional Intellectual Property Organization (ARIPO)(tbc)
- Representative, DG Agri, European Commission (tbc)
- Representative, European Union Intellectual Property Office (EUIPO) (tbc)
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Ling Zou, WIPO GREEN China Ambassador (tbc)
- 12:00– 12:30 Discussion
- 12:30–14:00 Lunch
- 14:00–15:00 Panel 2: The evolving landscape in the craft and Industrial GIs Sector
- Moderator: Ms. Karla Juarez Bermudez, GI Specialist
- Master Craftsman Mr. Alejandro Jacobo Pineda, GI Catrinas de barro de Capula, Casa de las Artesanías de Michoacán de Ocampo, Mexico
- Mr. Lalit Ambastha, Founding Member, Reinforce Intellectual Property Association (RIPA), India
- Ms. Golye Latoufe, Director of Mining Promotion MEM, Larimar Barahona, Dominican Republic
- Representative, INPI France (tbc)
- Representative, Chinese GI (tbc)
- 15:00– 15:30 Discussion
- 15:30– 16:00 Coffee Break
- 16:00– 17:00 Panel 3: GIs in Latin America: Challenges and Opportunities
- Moderator: Mr. Alfredo Rendón Algara, GI Expert and Advisor on IP policies
- Mr. Mario Alberto Monge Chacón, President, Turrialba Cheese Regulatory Council, Costa Rica
- Ms. Maria José Sanchez Rey, IP Coordinator, Colombia Coffee Growers Federation (FNC), Colombia
- Mr. Denis Pinto de Farias, Tambaqui do Vale do Jamari (Rondônia), Brazil
- Mr. Eugenio Parrodi Wiechers, President, Association of Wines of Querétaro, Mexico
- Mr. René Humberto Sayago, President, Coopsol itda, Miel de Flores de Atamisqui de Santiago Del Estero, Argentina
- Ms. Daniela González Miranda, President, Comité de Administración de la DO Aceite de Oliva del Valle del Huasco, Chile
- Ms. Marco Huaja, President, Café de Villa Rica Regulatory Council, Peru (tbc)
- 17:00–17:30 Discussion
- 17:30–18:00 Conclusions
- Mr. Cástor Estrada Robles, Director General, Casa de Artesanías de Michoacán de Ocampo
- oriGIn President
Activities only for oriGIn members and invited organizations
- 20:00 Gala dinner (Centro Cultural Clavijero, calle El Nigromante 79, 58000 Morelia, Michoacán).
- Celebration of the 50th anniversary of Mexico-Ireland bilateral relations
- Celebration of the 100th anniversary of the PDO “Roquefort”
Remarks by the Ambassadors of Ireland and France (tbc) and representatives of the Irish Whiskey Association and “La Confédération Générale de Roquefort”.
Irish whiskey and Roquefort cheese will be offered for tasting during the gala dinner.
Performance by Ballet Folklórico de Michoacán.
A shuttle service will depart from Hotel Cantalagua at 19:30. Please note that seating is limited.
October 08
- 11:00–14:30 Registration (second floor in front of Outdoor courtyard)
- 11:00–12:30 Coffee with GIs: Conversation on Global Trends (Outdoor courtyard)
- Moderator: Mr. Massimo Vittori, Managing Director, oriGIn
- Ms. Sophio Mujiri, PhD Researcher | Intellectual Property Expert (Georgia)
- Mr. Alessandro Sciarra, Trademark Attorney, Bird&Bird (Italy)
- Ms. Shruthi Kaushik, Managing Director, IP Attorney, Patentwire (India)
- Mr. Gianluigi Ligasacchi, Chief International Affairs, Salumitalia (Italy)
- Ms. Karla Esther Loranca Ochoa, IP Attorney, Denken & Bloom (Mexico)
- Representative, International Trademark Association (INTA) (tbc)
- With tasting of GI Coffee: “Café de Colombia”
- 14:30–15:00 Official opening with a “Parmigiano Reggiano” PDO cheese-cutting and visit International GIs Exhibition
- 15:00–18:00 oriGIn Statutory General Assembly (Open only to oriGIn Members, Associate Members and invited organizations). Second floor Plenary room
- 17:00–18:00 Keynote speech by Mexican Institute of Industrial Property (IMPI), Open to the public (national public, SEDECOS, Casa de Artesanías) – Expocenter, second floor – IMPI stand
oriGIn Statutory General Assembly
Activities open only to oriGIn members and invited organizations
- 15:00–15:15 Welcome
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Riccardo Deserti, President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor of the State of Michoacán
- Signing of an agreement between oriGIn and the Government of the State of Michoacán for the establishment of the regional antenna “oriGIn Latin America.”
- 15:15–15:45 Presentation of 2024 – 2025 activity and financial reports
- 15:45–16:15 Discussion and approval of reports
- 16:15–16:45 Coffee Break
- 16:45–17:00 Presentation of the 2026 – 2027 action plan
- 17:00–17:30 Discussion and approval of the action plan
- 17:30–17:45 Presentation of candidates and election for positions of President, Vice Presidents, and Members of the oriGIn Executive Committee 2026 – 2027
- 17:45–18:00 Conclusions – Elected oriGIn President
- 19:30–23:30 Cocktail reception with live performance by the traditional music group “Huirata”.
- Location: Casa de las Artesanías de Michoacán de Ocampo, Fray Juan de San Miguel 129, H Centro Histórico).
- A shuttle service will depart from Hotel Cantalagua at 19:15. Please note that seating is limited.
October 10
- 10:00-11:30 GI Awards ceremony (Morelia Convention Center, CECONEXPO)
- 11:30-18:00 GI Field Visit
Activity only for oriGIn members and invited organizations
- Prior registration required – LIMITED CAPACITY
- GI Field Visit: “Hammered Copper from Santa Clara del Cobre” (copper craft)
- Santa Clara del Cobre, a “Pueblo Mágico” in the Purépecha highlands, is renowned for its hammered copper craft—an ancestral tradition recognized as a Geographical Indication in 2024. This visit offers a unique opportunity to witness a living heritage that continues to shape the identity of the community.
Program
- 11:30 Departure from Morelia Convention Center (CECONEXPO)
- 12:30 Arrival at Santa Clara del Cobre
- Tour of the town “Pueblo Magico”
- Welcome lunch accompanied by a traditional music group
- Guided visit to a hammered copper workshop
- 17:00 Departure from Santa Clara del Cobre
- 18:00 Arrival at Morelia Convention Center
October 08
- 11:00–14:30 Registration (second floor in front of Outdoor courtyard)
- 11:00–12:30 Coffee with GIs: Conversation on Global Trends (Outdoor courtyard)
- Moderator: Mr. Massimo Vittori, Managing Director, oriGIn
- Ms. Sophio Mujiri, PhD Researcher | Intellectual Property Expert (Georgia)
- Mr. Alessandro Sciarra, Trademark Attorney, Bird&Bird (Italy)
- Ms. Shruthi Kaushik, Managing Director, IP Attorney, Patentwire (India)
- Mr. Gianluigi Ligasacchi, Chief International Affairs, Salumitalia (Italy)
- Ms. Karla Esther Loranca Ochoa, IP Attorney, Denken & Bloom (Mexico)
- Representative, International Trademark Association (INTA) (tbc)
- With tasting of GI Coffee: “Café de Colombia”
- 14:30–15:00 Official opening with a “Parmigiano Reggiano” PDO cheese-cutting and visit International GIs Exhibition
- 15:00–18:00 oriGIn Statutory General Assembly (Open only to oriGIn Members, Associate Members and invited organizations). Second floor Plenary room
- 17:00–18:00 Keynote speech by Mexican Institute of Industrial Property (IMPI), Open to the public (national public, SEDECOS, Casa de Artesanías) – Expocenter, second floor – IMPI stand
oriGIn Statutory General Assembly
Activities open only to oriGIn members and invited organizations
- 15:00–15:15 Welcome
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Riccardo Deserti, President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor of the State of Michoacán
- Signing of an agreement between oriGIn and the Government of the State of Michoacán for the establishment of the regional antenna “oriGIn Latin America.”
- 15:15–15:45 Presentation of 2024 – 2025 activity and financial reports
- 15:45–16:15 Discussion and approval of reports
- 16:15–16:45 Coffee Break
- 16:45–17:00 Presentation of the 2026 – 2027 action plan
- 17:00–17:30 Discussion and approval of the action plan
- 17:30–17:45 Presentation of candidates and election for positions of President, Vice Presidents, and Members of the oriGIn Executive Committee 2026 – 2027
- 17:45–18:00 Conclusions – Elected oriGIn President
- 19:30–23:30 Cocktail reception with live performance by the traditional music group “Huirata”.
- Location: Casa de las Artesanías de Michoacán de Ocampo, Fray Juan de San Miguel 129, H Centro Histórico).
- A shuttle service will depart from Hotel Cantalagua at 19:15. Please note that seating is limited.
October 09
- 08:00–09:30 Registration
- 09:30–10:15 Welcome and opening
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Aurelio López Rocha, President, Tequila Regulatory Council (CRT)
- President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor, State of Michoacán
- 10:15–10:30 Keynote speech: GIs in the International Trade
- Mr. Eoin Ó Catháin, Director General, Irish Whiskey Association (IWA)
- 10:30–11:00 Coffee Break
- 11:00–12:00 Panel 1: GI Agenda 2030: Challenges for the Next 5 Years
- Moderator: Ms. Valerie Pieprzownik, GI expert, Food and Nutrition Division, Food and Agriculture Organization of the United Nations (FAO)
- Ms. Alexandra Grazioli, Director, Lisbon Registry, World Intellectual Property Organization (WIPO)
- Representative, Organisation Africaine de la Propriété Intellectuelle (OAPI) (tbc)
- Representative, African Regional Intellectual Property Organization (ARIPO)(tbc)
- Representative, DG Agri, European Commission (tbc)
- Representative, European Union Intellectual Property Office (EUIPO) (tbc)
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Ling Zou, WIPO GREEN China Ambassador (tbc)
- 12:00– 12:30 Discussion
- 12:30–14:00 Lunch
- 14:00–15:00 Panel 2: The evolving landscape in the craft and Industrial GIs Sector
- Moderator: Ms. Karla Juarez Bermudez, GI Specialist
- Master Craftsman Mr. Alejandro Jacobo Pineda, GI Catrinas de barro de Capula, Casa de las Artesanías de Michoacán de Ocampo, Mexico
- Mr. Lalit Ambastha, Founding Member, Reinforce Intellectual Property Association (RIPA), India
- Ms. Golye Latoufe, Director of Mining Promotion MEM, Larimar Barahona, Dominican Republic
- Representative, INPI France (tbc)
- Representative, Chinese GI (tbc)
- 15:00– 15:30 Discussion
- 15:30– 16:00 Coffee Break
- 16:00– 17:00 Panel 3: GIs in Latin America: Challenges and Opportunities
- Moderator: Mr. Alfredo Rendón Algara, GI Expert and Advisor on IP policies
- Mr. Mario Alberto Monge Chacón, President, Turrialba Cheese Regulatory Council, Costa Rica
- Ms. Maria José Sanchez Rey, IP Coordinator, Colombia Coffee Growers Federation (FNC), Colombia
- Mr. Denis Pinto de Farias, Tambaqui do Vale do Jamari (Rondônia), Brazil
- Mr. Eugenio Parrodi Wiechers, President, Association of Wines of Querétaro, Mexico
- Mr. René Humberto Sayago, President, Coopsol itda, Miel de Flores de Atamisqui de Santiago Del Estero, Argentina
- Ms. Daniela González Miranda, President, Comité de Administración de la DO Aceite de Oliva del Valle del Huasco, Chile
- Ms. Marco Huaja, President, Café de Villa Rica Regulatory Council, Peru (tbc)
- 17:00–17:30 Discussion
- 17:30–18:00 Conclusions
- Mr. Cástor Estrada Robles, Director General, Casa de Artesanías de Michoacán de Ocampo
- oriGIn President
Activities only for oriGIn members and invited organizations
- 20:00 Gala dinner (Centro Cultural Clavijero, calle El Nigromante 79, 58000 Morelia, Michoacán).
- Celebration of the 50th anniversary of Mexico-Ireland bilateral relations
- Celebration of the 100th anniversary of the PDO “Roquefort”
Remarks by the Ambassadors of Ireland and France (tbc) and representatives of the Irish Whiskey Association and “La Confédération Générale de Roquefort”.
Irish whiskey and Roquefort cheese will be offered for tasting during the gala dinner.
Performance by Ballet Folklórico de Michoacán.
A shuttle service will depart from Hotel Cantalagua at 19:30. Please note that seating is limited.
October 10
- 10:00-11:30 GI Awards ceremony (Morelia Convention Center, CECONEXPO)
- 11:30-18:00 GI Field Visit
Activity only for oriGIn members and invited organizations
- Prior registration required – LIMITED CAPACITY
- GI Field Visit: “Hammered Copper from Santa Clara del Cobre” (copper craft)
- Santa Clara del Cobre, a “Pueblo Mágico” in the Purépecha highlands, is renowned for its hammered copper craft—an ancestral tradition recognized as a Geographical Indication in 2024. This visit offers a unique opportunity to witness a living heritage that continues to shape the identity of the community.
Program
- 11:30 Departure from Morelia Convention Center (CECONEXPO)
- 12:30 Arrival at Santa Clara del Cobre
- Tour of the town “Pueblo Magico”
- Welcome lunch accompanied by a traditional music group
- Guided visit to a hammered copper workshop
- 17:00 Departure from Santa Clara del Cobre
- 18:00 Arrival at Morelia Convention Center
October 08
- 11:00–14:30 Registration (second floor in front of Outdoor courtyard)
- 11:00–12:30 Coffee with GIs: Conversation on Global Trends (Outdoor courtyard)
- Moderator: Mr. Massimo Vittori, Managing Director, oriGIn
- Ms. Sophio Mujiri, PhD Researcher | Intellectual Property Expert (Georgia)
- Mr. Alessandro Sciarra, Trademark Attorney, Bird&Bird (Italy)
- Ms. Shruthi Kaushik, Managing Director, IP Attorney, Patentwire (India)
- Mr. Gianluigi Ligasacchi, Chief International Affairs, Salumitalia (Italy)
- Ms. Karla Esther Loranca Ochoa, IP Attorney, Denken & Bloom (Mexico)
- Representative, International Trademark Association (INTA) (tbc)
- With tasting of GI Coffee: “Café de Colombia”
- 14:30–15:00 Official opening with a “Parmigiano Reggiano” PDO cheese-cutting and visit International GIs Exhibition
- 15:00–18:00 oriGIn Statutory General Assembly (Open only to oriGIn Members, Associate Members and invited organizations). Second floor Plenary room
- 17:00–18:00 Keynote speech by Mexican Institute of Industrial Property (IMPI), Open to the public (national public, SEDECOS, Casa de Artesanías) – Expocenter, second floor – IMPI stand
oriGIn Statutory General Assembly
Activities open only to oriGIn members and invited organizations
- 15:00–15:15 Welcome
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Riccardo Deserti, President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor of the State of Michoacán
- Signing of an agreement between oriGIn and the Government of the State of Michoacán for the establishment of the regional antenna “oriGIn Latin America.”
- 15:15–15:45 Presentation of 2024 – 2025 activity and financial reports
- 15:45–16:15 Discussion and approval of reports
- 16:15–16:45 Coffee Break
- 16:45–17:00 Presentation of the 2026 – 2027 action plan
- 17:00–17:30 Discussion and approval of the action plan
- 17:30–17:45 Presentation of candidates and election for positions of President, Vice Presidents, and Members of the oriGIn Executive Committee 2026 – 2027
- 17:45–18:00 Conclusions – Elected oriGIn President
- 19:30–23:30 Cocktail reception with live performance by the traditional music group “Huirata”.
- Location: Casa de las Artesanías de Michoacán de Ocampo, Fray Juan de San Miguel 129, H Centro Histórico).
- A shuttle service will depart from Hotel Cantalagua at 19:15. Please note that seating is limited.
October 10
- 10:00-11:30 GI Awards ceremony (Morelia Convention Center, CECONEXPO)
- 11:30-18:00 GI Field Visit
Activity only for oriGIn members and invited organizations
- Prior registration required – LIMITED CAPACITY
- GI Field Visit: “Hammered Copper from Santa Clara del Cobre” (copper craft)
- Santa Clara del Cobre, a “Pueblo Mágico” in the Purépecha highlands, is renowned for its hammered copper craft—an ancestral tradition recognized as a Geographical Indication in 2024. This visit offers a unique opportunity to witness a living heritage that continues to shape the identity of the community.
Program
- 11:30 Departure from Morelia Convention Center (CECONEXPO)
- 12:30 Arrival at Santa Clara del Cobre
- Tour of the town “Pueblo Magico”
- Welcome lunch accompanied by a traditional music group
- Guided visit to a hammered copper workshop
- 17:00 Departure from Santa Clara del Cobre
- 18:00 Arrival at Morelia Convention Center
October 09
- 08:00–09:30 Registration
- 09:30–10:15 Welcome and opening
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Aurelio López Rocha, President, Tequila Regulatory Council (CRT)
- President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor, State of Michoacán
- 10:15–10:30 Keynote speech: GIs in the International Trade
- Mr. Eoin Ó Catháin, Director General, Irish Whiskey Association (IWA)
- 10:30–11:00 Coffee Break
- 11:00–12:00 Panel 1: GI Agenda 2030: Challenges for the Next 5 Years
- Moderator: Ms. Valerie Pieprzownik, GI expert, Food and Nutrition Division, Food and Agriculture Organization of the United Nations (FAO)
- Ms. Alexandra Grazioli, Director, Lisbon Registry, World Intellectual Property Organization (WIPO)
- Representative, Organisation Africaine de la Propriété Intellectuelle (OAPI) (tbc)
- Representative, African Regional Intellectual Property Organization (ARIPO)(tbc)
- Representative, DG Agri, European Commission (tbc)
- Representative, European Union Intellectual Property Office (EUIPO) (tbc)
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Ling Zou, WIPO GREEN China Ambassador (tbc)
- 12:00– 12:30 Discussion
- 12:30–14:00 Lunch
- 14:00–15:00 Panel 2: The evolving landscape in the craft and Industrial GIs Sector
- Moderator: Ms. Karla Juarez Bermudez, GI Specialist
- Master Craftsman Mr. Alejandro Jacobo Pineda, GI Catrinas de barro de Capula, Casa de las Artesanías de Michoacán de Ocampo, Mexico
- Mr. Lalit Ambastha, Founding Member, Reinforce Intellectual Property Association (RIPA), India
- Ms. Golye Latoufe, Director of Mining Promotion MEM, Larimar Barahona, Dominican Republic
- Representative, INPI France (tbc)
- Representative, Chinese GI (tbc)
- 15:00– 15:30 Discussion
- 15:30– 16:00 Coffee Break
- 16:00– 17:00 Panel 3: GIs in Latin America: Challenges and Opportunities
- Moderator: Mr. Alfredo Rendón Algara, GI Expert and Advisor on IP policies
- Mr. Mario Alberto Monge Chacón, President, Turrialba Cheese Regulatory Council, Costa Rica
- Ms. Maria José Sanchez Rey, IP Coordinator, Colombia Coffee Growers Federation (FNC), Colombia
- Mr. Denis Pinto de Farias, Tambaqui do Vale do Jamari (Rondônia), Brazil
- Mr. Eugenio Parrodi Wiechers, President, Association of Wines of Querétaro, Mexico
- Mr. René Humberto Sayago, President, Coopsol itda, Miel de Flores de Atamisqui de Santiago Del Estero, Argentina
- Ms. Daniela González Miranda, President, Comité de Administración de la DO Aceite de Oliva del Valle del Huasco, Chile
- Ms. Marco Huaja, President, Café de Villa Rica Regulatory Council, Peru (tbc)
- 17:00–17:30 Discussion
- 17:30–18:00 Conclusions
- Mr. Cástor Estrada Robles, Director General, Casa de Artesanías de Michoacán de Ocampo
- oriGIn President
Activities only for oriGIn members and invited organizations
- 20:00 Gala dinner (Centro Cultural Clavijero, calle El Nigromante 79, 58000 Morelia, Michoacán).
- Celebration of the 50th anniversary of Mexico-Ireland bilateral relations
- Celebration of the 100th anniversary of the PDO “Roquefort”
Remarks by the Ambassadors of Ireland and France (tbc) and representatives of the Irish Whiskey Association and “La Confédération Générale de Roquefort”.
Irish whiskey and Roquefort cheese will be offered for tasting during the gala dinner.
Performance by Ballet Folklórico de Michoacán.
A shuttle service will depart from Hotel Cantalagua at 19:30. Please note that seating is limited.
Your event guide!
Morelia Convention and Exhibition Center
Address: Av. Ventura Puente s/n, Col. Félix Ireta, ZIP Code 58070
The international GI community brings together over 600 producer associations, institutions, and experts from more than 40 countries. It advocates for effective legal protection and enforcement of GIs at national, regional, and international levels. It promotes GIs as a tool for sustainable development for producers and local communities around the world.
October 8: Statutory General Assembly
October 9: International Conferences on Geographical Indications
October 10: Field Visits
Morelia, la capital de Michoacán, es una joya del México colonial reconocida como Patrimonio de la Humanidad por la UNESCO. Con su impresionante cantera rosa, calles empedradas y arquitectura majestuosa, la ciudad ofrece el escenario ideal para eventos memorables. Además de su riqueza histórica, Morelia destaca por su gastronomía tradicional, su vibrante escena cultural y la calidez de su gente.
AGENDA
October 6-7, 10:00-20:00 – Exhibition stand setup on the ground floor of the Morelia Convention Center
October 09
- 08:00–09:30 Registration
- 09:30–10:15 Welcome and opening
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Aurelio López Rocha, President, Tequila Regulatory Council (CRT)
- President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor, State of Michoacán
- 10:15–10:30 Keynote speech: GIs in the International Trade
- Mr. Eoin Ó Catháin, Director General, Irish Whiskey Association (IWA)
- 10:30–11:00 Coffee Break
- 11:00–12:00 Panel 1: GI Agenda 2030: Challenges for the Next 5 Years
- Moderator: Ms. Valerie Pieprzownik, GI expert, Food and Nutrition Division, Food and Agriculture Organization of the United Nations (FAO)
- Ms. Alexandra Grazioli, Director, Lisbon Registry, World Intellectual Property Organization (WIPO)
- Representative, Organisation Africaine de la Propriété Intellectuelle (OAPI) (tbc)
- Representative, African Regional Intellectual Property Organization (ARIPO)(tbc)
- Representative, DG Agri, European Commission (tbc)
- Representative, European Union Intellectual Property Office (EUIPO) (tbc)
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Ling Zou, WIPO GREEN China Ambassador (tbc)
- 12:00– 12:30 Discussion
- 12:30–14:00 Lunch
- 14:00–15:00 Panel 2: The evolving landscape in the craft and Industrial GIs Sector
- Moderator: Ms. Karla Juarez Bermudez, GI Specialist
- Master Craftsman Mr. Alejandro Jacobo Pineda, GI Catrinas de barro de Capula, Casa de las Artesanías de Michoacán de Ocampo, Mexico
- Mr. Lalit Ambastha, Founding Member, Reinforce Intellectual Property Association (RIPA), India
- Ms. Golye Latoufe, Director of Mining Promotion MEM, Larimar Barahona, Dominican Republic
- Representative, INPI France (tbc)
- Representative, Chinese GI (tbc)
- 15:00– 15:30 Discussion
- 15:30– 16:00 Coffee Break
- 16:00– 17:00 Panel 3: GIs in Latin America: Challenges and Opportunities
- Moderator: Mr. Alfredo Rendón Algara, GI Expert and Advisor on IP policies
- Mr. Mario Alberto Monge Chacón, President, Turrialba Cheese Regulatory Council, Costa Rica
- Ms. Maria José Sanchez Rey, IP Coordinator, Colombia Coffee Growers Federation (FNC), Colombia
- Mr. Denis Pinto de Farias, Tambaqui do Vale do Jamari (Rondônia), Brazil
- Mr. Eugenio Parrodi Wiechers, President, Association of Wines of Querétaro, Mexico
- Mr. René Humberto Sayago, President, Coopsol itda, Miel de Flores de Atamisqui de Santiago Del Estero, Argentina
- Ms. Daniela González Miranda, President, Comité de Administración de la DO Aceite de Oliva del Valle del Huasco, Chile
- Ms. Marco Huaja, President, Café de Villa Rica Regulatory Council, Peru (tbc)
- 17:00–17:30 Discussion
- 17:30–18:00 Conclusions
- Mr. Cástor Estrada Robles, Director General, Casa de Artesanías de Michoacán de Ocampo
- oriGIn President
Activities only for oriGIn members and invited organizations
- 20:00 Gala dinner (Centro Cultural Clavijero, calle El Nigromante 79, 58000 Morelia, Michoacán).
- Celebration of the 50th anniversary of Mexico-Ireland bilateral relations
- Celebration of the 100th anniversary of the PDO “Roquefort”
Remarks by the Ambassadors of Ireland and France (tbc) and representatives of the Irish Whiskey Association and “La Confédération Générale de Roquefort”.
Irish whiskey and Roquefort cheese will be offered for tasting during the gala dinner.
Performance by Ballet Folklórico de Michoacán.
A shuttle service will depart from Hotel Cantalagua at 19:30. Please note that seating is limited.
October 08
- 11:00–14:30 Registration (second floor in front of Outdoor courtyard)
- 11:00–12:30 Coffee with GIs: Conversation on Global Trends (Outdoor courtyard)
- Moderator: Mr. Massimo Vittori, Managing Director, oriGIn
- Ms. Sophio Mujiri, PhD Researcher | Intellectual Property Expert (Georgia)
- Mr. Alessandro Sciarra, Trademark Attorney, Bird&Bird (Italy)
- Ms. Shruthi Kaushik, Managing Director, IP Attorney, Patentwire (India)
- Mr. Gianluigi Ligasacchi, Chief International Affairs, Salumitalia (Italy)
- Ms. Karla Esther Loranca Ochoa, IP Attorney, Denken & Bloom (Mexico)
- Representative, International Trademark Association (INTA) (tbc)
- With tasting of GI Coffee: “Café de Colombia”
- 14:30–15:00 Official opening with a “Parmigiano Reggiano” PDO cheese-cutting and visit International GIs Exhibition
- 15:00–18:00 oriGIn Statutory General Assembly (Open only to oriGIn Members, Associate Members and invited organizations). Second floor Plenary room
- 17:00–18:00 Keynote speech by Mexican Institute of Industrial Property (IMPI), Open to the public (national public, SEDECOS, Casa de Artesanías) – Expocenter, second floor – IMPI stand
oriGIn Statutory General Assembly
Activities open only to oriGIn members and invited organizations
- 15:00–15:15 Welcome
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Riccardo Deserti, President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor of the State of Michoacán
- Signing of an agreement between oriGIn and the Government of the State of Michoacán for the establishment of the regional antenna “oriGIn Latin America.”
- 15:15–15:45 Presentation of 2024 – 2025 activity and financial reports
- 15:45–16:15 Discussion and approval of reports
- 16:15–16:45 Coffee Break
- 16:45–17:00 Presentation of the 2026 – 2027 action plan
- 17:00–17:30 Discussion and approval of the action plan
- 17:30–17:45 Presentation of candidates and election for positions of President, Vice Presidents, and Members of the oriGIn Executive Committee 2026 – 2027
- 17:45–18:00 Conclusions – Elected oriGIn President
- 19:30–23:30 Cocktail reception with live performance by the traditional music group “Huirata”.
- Location: Casa de las Artesanías de Michoacán de Ocampo, Fray Juan de San Miguel 129, H Centro Histórico).
- A shuttle service will depart from Hotel Cantalagua at 19:15. Please note that seating is limited.
October 10
- 10:00-11:30 GI Awards ceremony (Morelia Convention Center, CECONEXPO)
- 11:30-18:00 GI Field Visit
Activity only for oriGIn members and invited organizations
- Prior registration required – LIMITED CAPACITY
- GI Field Visit: “Hammered Copper from Santa Clara del Cobre” (copper craft)
- Santa Clara del Cobre, a “Pueblo Mágico” in the Purépecha highlands, is renowned for its hammered copper craft—an ancestral tradition recognized as a Geographical Indication in 2024. This visit offers a unique opportunity to witness a living heritage that continues to shape the identity of the community.
Program
- 11:30 Departure from Morelia Convention Center (CECONEXPO)
- 12:30 Arrival at Santa Clara del Cobre
- Tour of the town “Pueblo Magico”
- Welcome lunch accompanied by a traditional music group
- Guided visit to a hammered copper workshop
- 17:00 Departure from Santa Clara del Cobre
- 18:00 Arrival at Morelia Convention Center
October 09
- 08:00–09:30 Registration
- 09:30–10:15 Welcome and opening
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Aurelio López Rocha, President, Tequila Regulatory Council (CRT)
- President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor, State of Michoacán
- 10:15–10:30 Keynote speech: GIs in the International Trade
- Mr. Eoin Ó Catháin, Director General, Irish Whiskey Association (IWA)
- 10:30–11:00 Coffee Break
- 11:00–12:00 Panel 1: GI Agenda 2030: Challenges for the Next 5 Years
- Moderator: Ms. Valerie Pieprzownik, GI expert, Food and Nutrition Division, Food and Agriculture Organization of the United Nations (FAO)
- Ms. Alexandra Grazioli, Director, Lisbon Registry, World Intellectual Property Organization (WIPO)
- Representative, Organisation Africaine de la Propriété Intellectuelle (OAPI) (tbc)
- Representative, African Regional Intellectual Property Organization (ARIPO)(tbc)
- Representative, DG Agri, European Commission (tbc)
- Representative, European Union Intellectual Property Office (EUIPO) (tbc)
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Ling Zou, WIPO GREEN China Ambassador (tbc)
- 12:00– 12:30 Discussion
- 12:30–14:00 Lunch
- 14:00–15:00 Panel 2: The evolving landscape in the craft and Industrial GIs Sector
- Moderator: Ms. Karla Juarez Bermudez, GI Specialist
- Master Craftsman Mr. Alejandro Jacobo Pineda, GI Catrinas de barro de Capula, Casa de las Artesanías de Michoacán de Ocampo, Mexico
- Mr. Lalit Ambastha, Founding Member, Reinforce Intellectual Property Association (RIPA), India
- Ms. Golye Latoufe, Director of Mining Promotion MEM, Larimar Barahona, Dominican Republic
- Representative, INPI France (tbc)
- Representative, Chinese GI (tbc)
- 15:00– 15:30 Discussion
- 15:30– 16:00 Coffee Break
- 16:00– 17:00 Panel 3: GIs in Latin America: Challenges and Opportunities
- Moderator: Mr. Alfredo Rendón Algara, GI Expert and Advisor on IP policies
- Mr. Mario Alberto Monge Chacón, President, Turrialba Cheese Regulatory Council, Costa Rica
- Ms. Maria José Sanchez Rey, IP Coordinator, Colombia Coffee Growers Federation (FNC), Colombia
- Mr. Denis Pinto de Farias, Tambaqui do Vale do Jamari (Rondônia), Brazil
- Mr. Eugenio Parrodi Wiechers, President, Association of Wines of Querétaro, Mexico
- Mr. René Humberto Sayago, President, Coopsol itda, Miel de Flores de Atamisqui de Santiago Del Estero, Argentina
- Ms. Daniela González Miranda, President, Comité de Administración de la DO Aceite de Oliva del Valle del Huasco, Chile
- Ms. Marco Huaja, President, Café de Villa Rica Regulatory Council, Peru (tbc)
- 17:00–17:30 Discussion
- 17:30–18:00 Conclusions
- Mr. Cástor Estrada Robles, Director General, Casa de Artesanías de Michoacán de Ocampo
- oriGIn President
Activities only for oriGIn members and invited organizations
- 20:00 Gala dinner (Centro Cultural Clavijero, calle El Nigromante 79, 58000 Morelia, Michoacán).
- Celebration of the 50th anniversary of Mexico-Ireland bilateral relations
- Celebration of the 100th anniversary of the PDO “Roquefort”
Remarks by the Ambassadors of Ireland and France (tbc) and representatives of the Irish Whiskey Association and “La Confédération Générale de Roquefort”.
Irish whiskey and Roquefort cheese will be offered for tasting during the gala dinner.
Performance by Ballet Folklórico de Michoacán.
A shuttle service will depart from Hotel Cantalagua at 19:30. Please note that seating is limited.
October 08
- 11:00–14:30 Registration (second floor in front of Outdoor courtyard)
- 11:00–12:30 Coffee with GIs: Conversation on Global Trends (Outdoor courtyard)
- Moderator: Mr. Massimo Vittori, Managing Director, oriGIn
- Ms. Sophio Mujiri, PhD Researcher | Intellectual Property Expert (Georgia)
- Mr. Alessandro Sciarra, Trademark Attorney, Bird&Bird (Italy)
- Ms. Shruthi Kaushik, Managing Director, IP Attorney, Patentwire (India)
- Mr. Gianluigi Ligasacchi, Chief International Affairs, Salumitalia (Italy)
- Ms. Karla Esther Loranca Ochoa, IP Attorney, Denken & Bloom (Mexico)
- Representative, International Trademark Association (INTA) (tbc)
- With tasting of GI Coffee: “Café de Colombia”
- 14:30–15:00 Official opening with a “Parmigiano Reggiano” PDO cheese-cutting and visit International GIs Exhibition
- 15:00–18:00 oriGIn Statutory General Assembly (Open only to oriGIn Members, Associate Members and invited organizations). Second floor Plenary room
- 17:00–18:00 Keynote speech by Mexican Institute of Industrial Property (IMPI), Open to the public (national public, SEDECOS, Casa de Artesanías) – Expocenter, second floor – IMPI stand
oriGIn Statutory General Assembly
Activities open only to oriGIn members and invited organizations
- 15:00–15:15 Welcome
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Riccardo Deserti, President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor of the State of Michoacán
- Signing of an agreement between oriGIn and the Government of the State of Michoacán for the establishment of the regional antenna “oriGIn Latin America.”
- 15:15–15:45 Presentation of 2024 – 2025 activity and financial reports
- 15:45–16:15 Discussion and approval of reports
- 16:15–16:45 Coffee Break
- 16:45–17:00 Presentation of the 2026 – 2027 action plan
- 17:00–17:30 Discussion and approval of the action plan
- 17:30–17:45 Presentation of candidates and election for positions of President, Vice Presidents, and Members of the oriGIn Executive Committee 2026 – 2027
- 17:45–18:00 Conclusions – Elected oriGIn President
- 19:30–23:30 Cocktail reception with live performance by the traditional music group “Huirata”.
- Location: Casa de las Artesanías de Michoacán de Ocampo, Fray Juan de San Miguel 129, H Centro Histórico).
- A shuttle service will depart from Hotel Cantalagua at 19:15. Please note that seating is limited.
October 10
- 10:00-11:30 GI Awards ceremony (Morelia Convention Center, CECONEXPO)
- 11:30-18:00 GI Field Visit
Activity only for oriGIn members and invited organizations
- Prior registration required – LIMITED CAPACITY
- GI Field Visit: “Hammered Copper from Santa Clara del Cobre” (copper craft)
- Santa Clara del Cobre, a “Pueblo Mágico” in the Purépecha highlands, is renowned for its hammered copper craft—an ancestral tradition recognized as a Geographical Indication in 2024. This visit offers a unique opportunity to witness a living heritage that continues to shape the identity of the community.
Program
- 11:30 Departure from Morelia Convention Center (CECONEXPO)
- 12:30 Arrival at Santa Clara del Cobre
- Tour of the town “Pueblo Magico”
- Welcome lunch accompanied by a traditional music group
- Guided visit to a hammered copper workshop
- 17:00 Departure from Santa Clara del Cobre
- 18:00 Arrival at Morelia Convention Center
October 09
- 08:00–09:30 Registration
- 09:30–10:15 Welcome and opening
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Aurelio López Rocha, President, Tequila Regulatory Council (CRT)
- President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor, State of Michoacán
- 10:15–10:30 Keynote speech: GIs in the International Trade
- Mr. Eoin Ó Catháin, Director General, Irish Whiskey Association (IWA)
- 10:30–11:00 Coffee Break
- 11:00–12:00 Panel 1: GI Agenda 2030: Challenges for the Next 5 Years
- Moderator: Ms. Valerie Pieprzownik, GI expert, Food and Nutrition Division, Food and Agriculture Organization of the United Nations (FAO)
- Ms. Alexandra Grazioli, Director, Lisbon Registry, World Intellectual Property Organization (WIPO)
- Representative, Organisation Africaine de la Propriété Intellectuelle (OAPI) (tbc)
- Representative, African Regional Intellectual Property Organization (ARIPO)(tbc)
- Representative, DG Agri, European Commission (tbc)
- Representative, European Union Intellectual Property Office (EUIPO) (tbc)
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Ling Zou, WIPO GREEN China Ambassador (tbc)
- 12:00– 12:30 Discussion
- 12:30–14:00 Lunch
- 14:00–15:00 Panel 2: The evolving landscape in the craft and Industrial GIs Sector
- Moderator: Ms. Karla Juarez Bermudez, GI Specialist
- Master Craftsman Mr. Alejandro Jacobo Pineda, GI Catrinas de barro de Capula, Casa de las Artesanías de Michoacán de Ocampo, Mexico
- Mr. Lalit Ambastha, Founding Member, Reinforce Intellectual Property Association (RIPA), India
- Ms. Golye Latoufe, Director of Mining Promotion MEM, Larimar Barahona, Dominican Republic
- Representative, INPI France (tbc)
- Representative, Chinese GI (tbc)
- 15:00– 15:30 Discussion
- 15:30– 16:00 Coffee Break
- 16:00– 17:00 Panel 3: GIs in Latin America: Challenges and Opportunities
- Moderator: Mr. Alfredo Rendón Algara, GI Expert and Advisor on IP policies
- Mr. Mario Alberto Monge Chacón, President, Turrialba Cheese Regulatory Council, Costa Rica
- Ms. Maria José Sanchez Rey, IP Coordinator, Colombia Coffee Growers Federation (FNC), Colombia
- Mr. Denis Pinto de Farias, Tambaqui do Vale do Jamari (Rondônia), Brazil
- Mr. Eugenio Parrodi Wiechers, President, Association of Wines of Querétaro, Mexico
- Mr. René Humberto Sayago, President, Coopsol itda, Miel de Flores de Atamisqui de Santiago Del Estero, Argentina
- Ms. Daniela González Miranda, President, Comité de Administración de la DO Aceite de Oliva del Valle del Huasco, Chile
- Ms. Marco Huaja, President, Café de Villa Rica Regulatory Council, Peru (tbc)
- 17:00–17:30 Discussion
- 17:30–18:00 Conclusions
- Mr. Cástor Estrada Robles, Director General, Casa de Artesanías de Michoacán de Ocampo
- oriGIn President
Activities only for oriGIn members and invited organizations
- 20:00 Gala dinner (Centro Cultural Clavijero, calle El Nigromante 79, 58000 Morelia, Michoacán).
- Celebration of the 50th anniversary of Mexico-Ireland bilateral relations
- Celebration of the 100th anniversary of the PDO “Roquefort”
Remarks by the Ambassadors of Ireland and France (tbc) and representatives of the Irish Whiskey Association and “La Confédération Générale de Roquefort”.
Irish whiskey and Roquefort cheese will be offered for tasting during the gala dinner.
Performance by Ballet Folklórico de Michoacán.
A shuttle service will depart from Hotel Cantalagua at 19:30. Please note that seating is limited.
October 08
- 11:00–14:30 Registration (second floor in front of Outdoor courtyard)
- 11:00–12:30 Coffee with GIs: Conversation on Global Trends (Outdoor courtyard)
- Moderator: Mr. Massimo Vittori, Managing Director, oriGIn
- Ms. Sophio Mujiri, PhD Researcher | Intellectual Property Expert (Georgia)
- Mr. Alessandro Sciarra, Trademark Attorney, Bird&Bird (Italy)
- Ms. Shruthi Kaushik, Managing Director, IP Attorney, Patentwire (India)
- Mr. Gianluigi Ligasacchi, Chief International Affairs, Salumitalia (Italy)
- Ms. Karla Esther Loranca Ochoa, IP Attorney, Denken & Bloom (Mexico)
- Representative, International Trademark Association (INTA) (tbc)
- With tasting of GI Coffee: “Café de Colombia”
- 14:30–15:00 Official opening with a “Parmigiano Reggiano” PDO cheese-cutting and visit International GIs Exhibition
- 15:00–18:00 oriGIn Statutory General Assembly (Open only to oriGIn Members, Associate Members and invited organizations). Second floor Plenary room
- 17:00–18:00 Keynote speech by Mexican Institute of Industrial Property (IMPI), Open to the public (national public, SEDECOS, Casa de Artesanías) – Expocenter, second floor – IMPI stand
oriGIn Statutory General Assembly
Activities open only to oriGIn members and invited organizations
- 15:00–15:15 Welcome
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Riccardo Deserti, President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor of the State of Michoacán
- Signing of an agreement between oriGIn and the Government of the State of Michoacán for the establishment of the regional antenna “oriGIn Latin America.”
- 15:15–15:45 Presentation of 2024 – 2025 activity and financial reports
- 15:45–16:15 Discussion and approval of reports
- 16:15–16:45 Coffee Break
- 16:45–17:00 Presentation of the 2026 – 2027 action plan
- 17:00–17:30 Discussion and approval of the action plan
- 17:30–17:45 Presentation of candidates and election for positions of President, Vice Presidents, and Members of the oriGIn Executive Committee 2026 – 2027
- 17:45–18:00 Conclusions – Elected oriGIn President
- 19:30–23:30 Cocktail reception with live performance by the traditional music group “Huirata”.
- Location: Casa de las Artesanías de Michoacán de Ocampo, Fray Juan de San Miguel 129, H Centro Histórico).
- A shuttle service will depart from Hotel Cantalagua at 19:15. Please note that seating is limited.
October 10
- 10:00-11:30 GI Awards ceremony (Morelia Convention Center, CECONEXPO)
- 11:30-18:00 GI Field Visit
Activity only for oriGIn members and invited organizations
- Prior registration required – LIMITED CAPACITY
- GI Field Visit: “Hammered Copper from Santa Clara del Cobre” (copper craft)
- Santa Clara del Cobre, a “Pueblo Mágico” in the Purépecha highlands, is renowned for its hammered copper craft—an ancestral tradition recognized as a Geographical Indication in 2024. This visit offers a unique opportunity to witness a living heritage that continues to shape the identity of the community.
Program
- 11:30 Departure from Morelia Convention Center (CECONEXPO)
- 12:30 Arrival at Santa Clara del Cobre
- Tour of the town “Pueblo Magico”
- Welcome lunch accompanied by a traditional music group
- Guided visit to a hammered copper workshop
- 17:00 Departure from Santa Clara del Cobre
- 18:00 Arrival at Morelia Convention Center
AGENDA
October 6-7, 10:00-20:00 – Exhibition stand setup on the ground floor of the Morelia Convention Center
- 11:00–14:30 Registration (second floor in front of Outdoor courtyard)
- 11:00–12:30 Coffee with GIs: Conversation on Global Trends (Outdoor courtyard)
- Moderator: Mr. Massimo Vittori, Managing Director, oriGIn
- Ms. Sophio Mujiri, PhD Researcher | Intellectual Property Expert (Georgia)
- Mr. Alessandro Sciarra, Trademark Attorney, Bird&Bird (Italy)
- Ms. Shruthi Kaushik, Managing Director, IP Attorney, Patentwire (India)
- Mr. Gianluigi Ligasacchi, Chief International Affairs, Salumitalia (Italy)
- Ms. Karla Esther Loranca Ochoa, IP Attorney, Denken & Bloom (Mexico)
- Representative, International Trademark Association (INTA) (tbc)
- With tasting of GI Coffee: “Café de Colombia”
- 14:30–15:00 Official opening with a “Parmigiano Reggiano” PDO cheese-cutting and visit International GIs Exhibition
- 15:00–18:00 oriGIn Statutory General Assembly (Open only to oriGIn Members, Associate Members and invited organizations). Second floor Plenary room
- 17:00–18:00 Keynote speech by Mexican Institute of Industrial Property (IMPI), Open to the public (national public, SEDECOS, Casa de Artesanías) – Expocenter, second floor – IMPI stand
oriGIn Statutory General Assembly
Activities open only to oriGIn members and invited organizations
- 15:00–15:15 Welcome
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Riccardo Deserti, President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor of the State of Michoacán
- Signing of an agreement between oriGIn and the Government of the State of Michoacán for the establishment of the regional antenna “oriGIn Latin America.”
- 15:15–15:45 Presentation of 2024 – 2025 activity and financial reports
- 15:45–16:15 Discussion and approval of reports
- 16:15–16:45 Coffee Break
- 16:45–17:00 Presentation of the 2026 – 2027 action plan
- 17:00–17:30 Discussion and approval of the action plan
- 17:30–17:45 Presentation of candidates and election for positions of President, Vice Presidents, and Members of the oriGIn Executive Committee 2026 – 2027
- 17:45–18:00 Conclusions – Elected oriGIn President
- 19:30–23:30 Cocktail reception with live performance by the traditional music group “Huirata”.
- Location: Casa de las Artesanías de Michoacán de Ocampo, Fray Juan de San Miguel 129, H Centro Histórico).
- A shuttle service will depart from Hotel Cantalagua at 19:15. Please note that seating is limited.
- 08:00–09:30 Registration
- 09:30–10:15 Welcome and opening
- Mr. Cástor Estrada Robles, Director General, Casa de las Artesanías de Michoacán de Ocampo
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Aurelio López Rocha, President, Tequila Regulatory Council (CRT)
- President of oriGIn
- Mr. Alfredo Ramírez Bedolla, Governor, State of Michoacán
- 10:15–10:30 Keynote speech: GIs in the International Trade
- Mr. Eoin Ó Catháin, Director General, Irish Whiskey Association (IWA)
- 10:30–11:00 Coffee Break
- 11:00–12:00 Panel 1: GI Agenda 2030: Challenges for the Next 5 Years
- Moderator: Ms. Valerie Pieprzownik, GI expert, Food and Nutrition Division, Food and Agriculture Organization of the United Nations (FAO)
- Ms. Alexandra Grazioli, Director, Lisbon Registry, World Intellectual Property Organization (WIPO)
- Representative, Organisation Africaine de la Propriété Intellectuelle (OAPI) (tbc)
- Representative, African Regional Intellectual Property Organization (ARIPO)(tbc)
- Representative, DG Agri, European Commission (tbc)
- Representative, European Union Intellectual Property Office (EUIPO) (tbc)
- Mr. Santiago Nieto, Director General, Mexican Institute of Industrial Property (IMPI)
- Mr. Ling Zou, WIPO GREEN China Ambassador (tbc)
- 12:00– 12:30 Discussion
- 12:30–14:00 Lunch
- 14:00–15:00 Panel 2: The evolving landscape in the craft and Industrial GIs Sector
- Moderator: Ms. Karla Juarez Bermudez, GI Specialist
- Master Craftsman Mr. Alejandro Jacobo Pineda, GI Catrinas de barro de Capula, Casa de las Artesanías de Michoacán de Ocampo, Mexico
- Mr. Lalit Ambastha, Founding Member, Reinforce Intellectual Property Association (RIPA), India
- Ms. Golye Latoufe, Director of Mining Promotion MEM, Larimar Barahona, Dominican Republic
- Representative, INPI France (tbc)
- Representative, Chinese GI (tbc)
- 15:00– 15:30 Discussion
- 15:30– 16:00 Coffee Break
- 16:00– 17:00 Panel 3: GIs in Latin America: Challenges and Opportunities
- Moderator: Mr. Alfredo Rendón Algara, GI Expert and Advisor on IP policies
- Mr. Mario Alberto Monge Chacón, President, Turrialba Cheese Regulatory Council, Costa Rica
- Ms. Maria José Sanchez Rey, IP Coordinator, Colombia Coffee Growers Federation (FNC), Colombia
- Mr. Denis Pinto de Farias, Tambaqui do Vale do Jamari (Rondônia), Brazil
- Mr. Eugenio Parrodi Wiechers, President, Association of Wines of Querétaro, Mexico
- Mr. René Humberto Sayago, President, Coopsol itda, Miel de Flores de Atamisqui de Santiago Del Estero, Argentina
- Ms. Daniela González Miranda, President, Comité de Administración de la DO Aceite de Oliva del Valle del Huasco, Chile
- Ms. Marco Huaja, President, Café de Villa Rica Regulatory Council, Peru (tbc)
- 17:00–17:30 Discussion
- 17:30–18:00 Conclusions
- Mr. Cástor Estrada Robles, Director General, Casa de Artesanías de Michoacán de Ocampo
- oriGIn President
Activities only for oriGIn members and invited organizations
- 20:00 Gala dinner (Centro Cultural Clavijero, calle El Nigromante 79, 58000 Morelia, Michoacán).
- Celebration of the 50th anniversary of Mexico-Ireland bilateral relations
- Celebration of the 100th anniversary of the PDO “Roquefort”
Remarks by the Ambassadors of Ireland and France (tbc) and representatives of the Irish Whiskey Association and “La Confédération Générale de Roquefort”.
Irish whiskey and Roquefort cheese will be offered for tasting during the gala dinner.
Performance by Ballet Folklórico de Michoacán.
A shuttle service will depart from Hotel Cantalagua at 19:30. Please note that seating is limited.
- 10:00-11:30 GI Awards ceremony (Morelia Convention Center, CECONEXPO)
- 11:30-18:00 GI Field Visit
Activity only for oriGIn members and invited organizations
- Prior registration required – LIMITED CAPACITY
- GI Field Visit: “Hammered Copper from Santa Clara del Cobre” (copper craft)
- Santa Clara del Cobre, a “Pueblo Mágico” in the Purépecha highlands, is renowned for its hammered copper craft—an ancestral tradition recognized as a Geographical Indication in 2024. This visit offers a unique opportunity to witness a living heritage that continues to shape the identity of the community.
Program
- 11:30 Departure from Morelia Convention Center (CECONEXPO)
- 12:30 Arrival at Santa Clara del Cobre
- Tour of the town “Pueblo Magico”
- Welcome lunch accompanied by a traditional music group
- Guided visit to a hammered copper workshop
- 17:00 Departure from Santa Clara del Cobre
- 18:00 Arrival at Morelia Convention Center
Guidelines for the GI expo
Dates & Schedule
- Stand Setup:
• October 6 → Local and national exhibitors
• October 7 → International exhibitors
• Hours: 08:00 AM – 10:00 PM - Public Exhibition: October 8 & 9, 08:00 AM – 6:30 PM
- Dismantling: October 11, 08:00 AM – 10:00 PM
- Stand Setup:
Installation & Dismantling
- All activities will be supervised by the Organizing Committee, CASART, and CECONEXPO.
- Exhibitors may customize their stands without blocking aisles, entrances, common areas, or signage.
- It is strictly forbidden to damage facilities: no nails, screws, adhesives, staples, or drilling.
- Early delivery of merchandise must be previously authorized.
Operational Guidelines
- Food & Beverages: Exhibitors offering tastings must request prior authorization for installing equipment such as refrigerators.
- Power Supply: All stands include one electrical outlet.
- Hygiene & Safety: Compliance with sanitary regulations is mandatory.
Rules & Conduct
- Smoking is strictly prohibited at all times inside the venue.
- Only authorized products may be displayed.
- Displaying third-party registered trademarks unrelated to the event is not allowed.
Layout & Stand Location
- Exhibitors must respect their assigned space as indicated on the official floor plan.
- Any modifications require prior approval from the Organizing Committee.
Organizer Contact
- Lic. Israel Ramírez Fraga
- Deputy Director of Operations, CASART Michoacán
- 📞 +52 443 505 0595
- 📧 origin2025michoacan@gmail.com
Guidelines for the GI expo
Dates & Schedule
- Stand Setup:
• October 6 → Local and national exhibitors
• October 7 → International exhibitors
• Hours: 08:00 AM – 10:00 PM - Public Exhibition: October 8 & 9, 08:00 AM – 6:30 PM
- Dismantling: October 11, 08:00 AM – 10:00 PM
Installation & Dismantling
- All activities will be supervised by the Organizing Committee, CASART, and CECONEXPO.
- Exhibitors may customize their stands without blocking aisles, entrances, common areas, or signage.
- It is strictly forbidden to damage facilities: no nails, screws, adhesives, staples, or drilling.
- Early delivery of merchandise must be previously authorized.
Operational Guidelines
- Food & Beverages: Exhibitors offering tastings must request prior authorization for installing equipment such as refrigerators.
- Power Supply: All stands include one electrical outlet.
- Hygiene & Safety: Compliance with sanitary regulations is mandatory.
Rules & Conduct
- Smoking is strictly prohibited at all times inside the venue.
- Only authorized products may be displayed.
- Displaying third-party registered trademarks unrelated to the event is not allowed.
Layout & Stand Location
- Exhibitors must respect their assigned space as indicated on the official floor plan.
- Any modifications require prior approval from the Organizing Committee.
Organizer Contact
- Lic. Israel Ramírez Fraga
- Deputy Director of Operations, CASART Michoacán
- 📞 +52 443 505 0595
- 📧 origin2025michoacan@gmail.com
HOW TO GET HERE
HOW TO GET HERE
Morelia
International
Airport:
Mexico City (≈ 1-hour flight)
Tijuana, Cancun, Monterrey, and Guadalajara
Additionally, there are direct international flights from:
United States: Los Angeles, Dallas/Fort Worth, Houston, Chicago, and San Jose (CA)
Connections from Europe: via the United States, Mexico City, Guadalajara, or Monterrey
From Mexico City, there are frequent departures 24 hours a day
Duration: Approximately 4 hours
Terminals: Observatorio, Norte, TAPO
Bus Companies: ETN, Primera Plus, Turistar
From
Mexico City
The trip takes approximately 3.5 to 4 hours via highway. Ideal if you’re traveling in a group or planning to explore the surrounding area.
Morelia International Airport:
Mexico City (≈ 1-hour flight)
Tijuana, Cancun, Monterrey, and Guadalajara
Additionally, there are direct international flights from:
United States: Los Angeles, Dallas/Fort Worth, Houston, Chicago, and San Jose (CA)
Connections from Europe: via the United States, Mexico City, Guadalajara, or Monterrey
From Mexico City, there are frequent departures 24 hours a day
Duration: Approximately 4 hours
Terminals: Observatorio, Norte, TAPO
Bus Companies: ETN, Primera Plus, Turistar
From Mexico City
The trip takes approximately 3.5 to 4 hours via highway. Ideal if you’re traveling in a group or planning to explore the surrounding area.
Hotel reservations
Select your preferred hotel, send an email with the booking code, your details, the name of the event, and wait for your confirmation.
HOST HOTEL
GRAND CANTALAGUA HOTEL MORELIA
Address: Av. Camelinas, Corner with Ventura Puente (Convention Center)
Code: oriGIn 2025
Phone: +52 443 322 80 00 ext. 601 and 624
ALTERNATIVE HOTELS
One Hoteles Morelia
- Address: Insurgentes #83, Col. Lomas de Hidalgo
- Code: G1UJFD
- Phone:
- 800 504 50 00
- 55 59 52 24 55
- 44 32 30 02 52
- WhatsApp: + 52 443 230 0252 / + 52 443 217 3167
- Email: ventas.1mrac@onemorelia.com
Gamma Hoteles
- Address: Av. Camelinas 2930
- Code: G1ULPR@GVB y G1ULPQ@GMO
- Phone: 800 504 50 00
- Email: ventasgmrbe@belo.com.mx
Holiday Inn Morelia
- Address: Periférico Paseo de la República, Nueva España 3466, Ejidal Ocolusen
- Code: MLMFO Block ID: 429785 / Block Code: ORI
- Phone: + 52 443 314 3111
- Click here to book
Holiday Inn Express
- Address: Perif. Paseo de la República 5000 Col, Ejidal Ocolusen, 58295 Morelia, Mich.
- Code: MLMRA ID: 432024 / Block Code: O25
- Phone: + 52 443 315 7100
- Click here to book
Hotel Casino
- Address: Portal Hidalgo No. 229, Centro Histórico
- Code: PENDIENTE
- Phone: +52 443 313 1328
- Email: reservaciones@hotelcasino.com.mx
Hotel Fiesta Inn Morelia Altozano
- Address: Av. Montaña Monarca Norte 1000, Col. Ejido del Monte
- Code: G1UGUY@MOA
- Phone: 800 504 5000
- Email: reservaciones.fiestainnmorelia@gmail.com
HOST HOTEL
GRAND CANTALAGUA HOTEL MORELIA
Address:
Av. Camelinas, Corner with Ventura Puente (Convention Center)
Code: oriGIn 2025
Phone:
+52 443 322 80 00 ext. 601 and 624
ALTERNATIVE HOTELS
One Hoteles Morelia
Address: Insurgentes #83, Col. Lomas de Hidalgo
Code: G1UJFD
Phone:
800 504 50 00
55 59 52 24 55
44 32 30 02 52
WhatsApp: + 52 443 230 0252 / + 52 443 217 3167
Email: ventas.1mrac@onemorelia.com
Gamma Hoteles
Address: Av. Camelinas 2930
Code: G1ULPR@GVB y G1ULPQ@GMO
Phone: 800 504 50 00
Email: ventasgmrbe@belo.com.mx
Holiday Inn Morelia
Address: Periférico Paseo de la República, Nueva España 3466, Ejidal Ocolusen
Code: MLMFO Block ID: 429785 / Block Code: ORI
Phone: + 52 443 314 3111
Holiday Inn Express
Address: Perif. Paseo de la República 5000 Col, Ejidal Ocolusen, 58295 Morelia, Mich.
Code: MLMRA ID: 432024 / Block Code: O25
Phone: + 52 443 315 7100
Hotel Casino
Address: Portal Hidalgo No. 229, Centro Histórico
Code: PENDIENTE
Phone: +52 443 313 1328
Hotel Fiesta Inn Morelia Altozano
Address: Av. Montaña Monarca Norte 1000, Col. Ejido del Monte
Code: G1UGUY@MOA
Phone: 800 504 5000
Email:
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